Bleu de Chanel / Independent concept ad
Blue Hour.
Fragrance & architecture
30 s / 9:16
Blue, between shadow and light.
A blue bottle in a dark, architectural setting. Reflections and perspective reveal the product within a nocturnal world.
Build an atmosphere through colour and geometry. The object remains central as the framing reveals new facets.
From composition to film
Contrast brings out the blue.
A composition reference, then a frame from the original take. Compare the contrast and the bottle’s position across the two compositions.
Light from the side
The bright opening on the right contrasts with the dark stone and reveals highlights on the bottle.
The product in the foreground
The bottle faces forward. Lines in the setting create depth around it.
Independent concept, with no commission or partnership from the brand.
What about your product?
The reference was used in preparing the film. The next image is taken from the original take at 24.4 seconds; it is not presented as a finished master.
About the film & credits
An independent demonstration film (spec ad). This film was not commissioned by, or produced in partnership with Bleu de Chanel.
A blue bottle in a dark, architectural setting. Reflections and perspective reveal the product within a nocturnal world.
Imagery and visual production by PIRAXE using AI creative tools.
