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Terre d’Hermès / Independent concept ad

Earth / Light.

Fragrance & material
18 s / 9:16

Light reveals the material.

An amber bottle nestled in rock. From the grain of the stone to reflections in the glass, the film explores the meeting of raw material and a finely crafted object.

Build a sensory world through imagery: low sunlight, mineral textures, translucent fragrance and warm contrasts. One setting, explored from close-up to product shot.

  • Art direction
  • AI product film
  • Editing

From composition to film

Light passes through the material.

A composition reference, then a frame from the edit. Two points of view on how the product sits in its setting.

  1. A mineral setting

    The foreground rock places the bottle within a textured setting.

  2. Light through glass

    Warm highlights trace the edges of the glass. The amber colour connects the product to its surroundings.

Independent concept, with no commission or partnership from the brand.

What about your product?
Reference: an amber bottle between a foreground rock and a landscape lit by a low sun.
01 / Composition reference9:16
Frame from the Earth / Light edit: amber glass and stone relief in warm light.
02 / Frame from the edit00:04.5
Watch this shot in the film

The reference was used in preparing the film. The next image is taken from the featured edit at 4.5 seconds.

About the film & credits

An independent demonstration film (spec ad). This film was not commissioned by, or produced in partnership with Terre d’Hermès.

An amber bottle nestled in rock. From the grain of the stone to reflections in the glass, the film explores the meeting of raw material and a finely crafted object.

Imagery and visual production by PIRAXE using AI creative tools.

Next filmLes nuances du matin

From idea to image.

Spec film

The film

Explore the concept