PIRAXE guides

Plan the film.
Understand the choices.

Brief, idea, script, storyboard, directing, delivery: practical guides for brands preparing an ad film.

Commissioning a film
Spec ad or commissioned campaign? How to read an (AI) ad portfolio
Spec ad or commissioned campaign? How to read a film’s status, the studio’s real contribution and what an AI spec ad proves, using PIRAXE’s own project notes.
October 19, 2026 · 7 min read

The first guides are coming very soon.